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Archive for the ‘Television’ Category

We’re reading and watching and listening to lots of discussion about the coming creative revolution — fomented by the ascent of the digital domain.

In an article published last November in Fast Company, entitled The Future of Advertising, Danielle Sacks writes about the “mayhem on Madison Avenue” brought on by the rapid pace of change in the advertising business model — the same sort of change that has already turned the television networks and music and publishing worlds upside down.

Illustrations by Tavis Coburn

The bottom line: “Digital dimes won’t replace analog dollars.” We’re witnessing a sea-change in the way the business of advertising is conducted and all of us — marketers, advertisers, clients, agencies — will be profoundly affected. And, in the destruction of the old ways comes new opportunity — the coming creative revolution.

The article’s case study on Mullen is particularly illustrative of how the entire industry is changing:

“The agency recently caught the industry off guard after being awarded the business of two extremely progressive social-media clients, Zappos and JetBlue. Says Marty St. George, JetBlue’s SVP of marketing and commercial strategy: “I don’t think any of us expected Mullen to win. But we all noticed through its pitch process that you couldn’t tell who the creative people were from the media people or the planning people. They all finished each other’s sentences, regardless of what we were talking about.”

For anyone contemplating how to navigate all this chaos, I highly recommend you take time to read the article — it’s well worth the investment.

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Time Warner CEO Jeffrey Bewkes wrote a WSJ opinion piece last month entitled The Coming Golden Age of Television in which he argues that TV “is emerging as the dominant medium of the digital age.” It seems like a pretty big statement in the age of cord-cutting and the ascendancy of sites like Hulu and cable/satellite by-pass technologies from Amazon, Apple, Google, Sony and others.

He admits that they “offer greater functionality, mobility and more powerful software that give consumers new applications to control, access and share content,” but he counters that TWC’s (and others) emerging business strategy, TV Everywhere, will make the online TV services unnecessary.

“It operates on a simple but powerful premise: If you have access to television in your home—whether through rabbit ears or a paid cable, satellite or telco subscription—you should be able to view all the channels you receive on demand on whatever broadband device you wish.”

Sounds darn good to me.

I, for one, don’t watch much television. I’m not home very much, so I am very reliant on my various mobile devices to keep me in tune with the zeitgeist. But, were Santa to prop a sparkly-new iPad or other tablet device under my tree in a few weeks, I may be inclined to catch up on all those locavore cooking shows I’ve been missing.

Why, just this week, Comcast announced 3G-enabled TV Everywhere for the iPad –with releases for Android and BlackBerry coming soon.

What’s not to ♥? TV Everywhere means we can all watch what we want, when we want, and  — coming soon — wherever we want.

But what’s actually on? Bewkes’s “golden age” refers to the robustness of the business of TV — higher ad revenues and subscriber fees + unparalleled access — all good things for those who produce and distribute programming.

I spent a lot of time in front of a television as a kid — and Mad Men and 30 Rock notwithstanding,  I think the “golden age” of TV occurred sometime during my childhood — like about 1974.

Think about it: M*A*S*H,  Columbo, All in the Family, Marcus Welby and  squeaky-clean Mary Tyler Moore.

THAT was TV.
And it may be the haze of nostalgia, but for me, it was golden.



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  • Chris Cushing: Nice list. Although the most annoying for me is the new corporate catch phrase "bandwidth." Ooh, Makes me shrug everytime I hear it in a meeting.
  • Maile: Sweet write, great site layout, continue the great work
  • Nate: I have DISH Network and a Sling adapter connected to my receiver and I was surprised to see how many devices that this work on with DISH. I know Comca