Jump

Archive for the ‘Facebook’ Category

Over the weekend, as I was contemplating what to include in today’s post (#2 in the series, 10 lessons from ’10), I opened an e-mail from Digital Buzz Blog — which is an excellent source of news and commentary about all things digital — and in a moment of pure serendipity, there was this beautifully illustrated infographic comparing the ways social media are being used by big business. I love stats — and these are really interesting:

Of the Fortune Global 1000 —

  • 33% have a corporate blog
  • 50% have a YouTube channel
  • 54% have a Facebook fan page
  • 65% have a Twitter account

If you’ve read any of my early posts, you know that I was a skeptic about the whole social media thing for some time — until we started using them ourselves.

Much like our colleagues at the businesses with the behemoth brands, we’re tweeting and Facebooking becauseĀ that’s where the people are. We all know this, but the user stats of these two social media giants are something to behold. Check out the comparisons in thisĀ infographic from Digital Surgeons:

Facebook:

  • 500MM users
  • 30% are in the US
  • 12% update their status everyday
  • 40% follow a brand
  • 51% of brand followers will purchase that specific brand

Twitter:

  • 106MM users
  • 40% are in the US
  • 52% update their status everyday
  • 25% follow a brand
  • 67% of brand followers will purchase that specific brand

With numbers like these, it’s impossible to stay on the sidelines while everyone else is out having all the fun.

So, here’s my Wilson RMS forecast for 2011 — when it comes to using social media to create awareness and to generate highly-sought buzz, we’re just getting started — because the party’s only just begun.

Next up: Direct mail is alive and well and happy to be invited to the party.


Advertisements


  • None
  • Chris Cushing: Nice list. Although the most annoying for me is the new corporate catch phrase "bandwidth." Ooh, Makes me shrug everytime I hear it in a meeting.
  • Maile: Sweet write, great site layout, continue the great work
  • Nate: I have DISH Network and a Sling adapter connected to my receiver and I was surprised to see how many devices that this work on with DISH. I know Comca